Who Are Beetham Nurseries?
Beetham Nurseries is a well-established, local garden centre based in Cumbria.
They are a family run business, which has developed from a traditional garden centre and growing nursery to now welcome visitors to their extensive gift shop, Garden Café and restaurant, as well as the vast number of practical workshops and events they host and deliver every year.
More recently, due to the COVID-19 lockdown, they have also developed an online shop for customers to purchase garden supplies and gifts.
Peak Performance Marketing
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The Challenge/Brief
Beetham Nurseries came to us with several objectives:
- To increase footfall through their physical store in Cumbria
- To increase sales and revenue through their online shop
- To increase awareness and sales of the various events and workshops
The Process
Identify target audience
Identify how to target them
Deploy targeted campaigns
Track and measure performance
Review, report and adjust
The Solution
Once we had identified who Beetham Nurseries’ target audience was, we made recommendations on which marketing channels were going to generate to best results for the available budget.
We recommended a combined strategy that included Google Ads, Social Media Ads and Search Engine Optimisation, wrapped up with regular monthly meetings, updates and an end of month summary report.
1.
We used Google Ads to increase brand awareness and drive visitors proactively searching within a local catchment area for popular search terms relating to their business.
2.
We used Social Media Ads to increase awareness for events and services offered at Beetham Nurseries, as these wouldn’t typically be known about and to retarget existing customers.
3.
We used the keyword data from the Google Ads campaign to influence our Search Engine Optimisation strategy.
Results
We work very closely with the team at Beetham Nurseries and we are really pleased that our combined strategy has had a major impact on their business.
Some of the recent results we have helped generate include:
- 87% increase in online transactions
- 85% increase online revenue
- 90% increase in Google Ad clicks
- 796% increase in Google Ad conversions
- 83% decrease in the cost per conversion
- 77% increase in social media reach
- 73% increase in social media clicks
Sold out workshops and highly successful events.
